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17 / 08 / 2023

Identification of your chosen organisation’s likely competitors
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17 / 08 / 2023

Description of strategic group and what would determine your organisation’s strategic group.
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17 / 08 / 2023

Q3.2 Based on the scenario used in Q3.1 above, explain how you would plan and carry out a competitor analysis.
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17 / 08 / 2023

Due to time constrains, you are advised to focus on the UK market only.
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17 / 08 / 2023

Q3.1 You have recently been appointed as the marketing executive for an organisation that manufactures mobility product, targeting older people (over 65 years old) with mobility problems in Europe.
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17 / 08 / 2023

LO3: Be Able to Assess Market Size and Future Demand
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17 / 08 / 2023

Q2.4 Assume you work as the Marketing Executive in an organisation of your choice which would like to find out the viability of launching a new product in the UK market.
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17 / 08 / 2023

An assessment of the limitations of market research findings
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17 / 08 / 2023

Q2.3 Assess the validity and reliability of market research findings.
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17 / 08 / 2023

Show how it could use sources of secondary data to provide it with a good insight into the UK market for it shipping services.
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17 / 08 / 2023

Identify sources of secondary data for this shipping company
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17 / 08 / 2023

An international shipping company that wants to set up base in the UK to facilitate export of UK products to Australia and Australian products to UK.
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17 / 08 / 2023

Q2.2 Explain how secondary sources of data can be used to achieve marketing research objectives in the marketing context stated below:
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17 / 08 / 2023

Evaluation of qualitative research technique(s), giving examples advantages and disadvantages.
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