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16 / 08 / 2023

You have recently been appointed as the marketing executive for an organisation that manufactures mobility product, targeting older people (over 65 years old) with mobility problems in Europe.
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16 / 08 / 2023

Be Able to Assess Market Size and Future Demand
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16 / 08 / 2023

Assume you work as the Marketing Executive in an organisation of your choice which would like to find out the viability of launching a new product in the UK market.
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16 / 08 / 2023

An assessment of what could make market research findings reliable
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16 / 08 / 2023

Assess the validity and reliability of market research findings.
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16 / 08 / 2023

Survey monkey can be used to help design customer satisfaction survey.
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16 / 08 / 2023

Generate questions that can produce both quantitative and qualitative data
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16 / 08 / 2023

Design the customer satisfaction survey
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16 / 08 / 2023

Q4.2 For an organisation of your choice, design a questionnaire which can be used to conduct a customer satisfaction survey. Your questionnaire should contain a minimum of ten appropriate questions.
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16 / 08 / 2023

Q4.1 Discuss evaluation techniques for assessing customer response.
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16 / 08 / 2023

LO 4: Be Able to Measure Customer Satisfaction
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16 / 08 / 2023

An evaluation of the opportunities and threats in the U.K market for this organisation’s mobility products.
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16 / 08 / 2023

A description of the tools which can be used to assess opportunities and threats for a given market.
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17 / 08 / 2023

LO1: Understand Buyer Behaviour and the Purchase Decision-Making Process Q1.1 Using an example of your choice, describe the main stages that an individual customer goes through when making a purchase. (i.e. business –to-consumer decision making process)
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