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Question 2
ALDI Supermarket is a growing supermarket chain, involved in the production and sales of
own brand food consumables and other products. It purchases goods in wholesale discounts
and sales them as competitive prices.
Alongside the establishment of new shops, in malls across the country, the ALDI brand is a
growing brand.a) Mention and discuss the various economic benefits of large-scale production or operations in a brand company such as ALDI supermarket?
(40 marks)b) Define Fixed Cost and Variable Cost and give three (3) examples of each, within a service business as ALDI Supermarket.
(24 marks)c) Explain how the behaviour of costs can influence decision-making.
