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Your task is to prepare a report containing information that may be used for a marketing plan. Identify one product /s service from your own business or from another business with which you are familiar. In your report you should include: • The current marketing situation with background data on the market segments, product, competition and distribution. Keep the discussion brief. • Market analysis through SWOT analysis. Make sure to discuss the SWOT analysis adequately. • Objectives with goals for sales volume, market share and profit. These goals should be realistic but may have to be somewhat hypothetical because of the lack of time and absence of market research to provide better ones. Marketing strategy with details of the 4 Ps (i.e. Product, Placement, Price, Promotion) Make sure you explain why the strategies are relevant and how they relate to the market analysis, objectives and goals above. Clearly justify your argument. In your discussion of promotion you need to identify the communication objectives, discuss and justify the communication channels and the communication mix you would use to identify these objectives.
