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You will conduct a review of relevant literature in a number of related subject areas including Quality

01 / 10 / 2021 Supple Chain

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You will conduct a review of relevant literature in a number of related subject areas including Quality Management, Supply Chain Management and Operations Management. Specifically, you are to discuss of the concept of value creation (and enhancement) and to relate it to customer retention and economic sustainability of an operation. Following your review, you are to critically evaluate the relevance of value creation for the customer to modern operations management. You will be expected to illustrate your discussion with examples from the trade press and other authoritative sources. Assessment Breakdown 1. Begin your discussion by defining the concept of value for the customer. (15% of word count) 2. Prepare a literature review, discussing the concept of value as it relates to other concepts including quality, cost, customer service and logistics lead time. Ensure that you include references to at least 10 peer-reviewed articles. You may also find relevant reviews in the trade press and from other authoritative sources. (45% of word count) 3. Critically review the thinking by Christopher (2011) that customer value is created by enhancing “time and place utility as most products have the same features.” Ensure that your discussion presents both sides of the argument and is appropriately referenced. (40% of word count)



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