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You need to decide on qualitative, quantitative or mixed method methodology. You also need to justify that decision with theory.

01 / 10 / 2021 Marketing

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You need to decide on qualitative, quantitative or mixed method methodology. You also need to justify that decision with theory.

 

(2) You need to ensure that the research will be ethical (Draw on theories from either consequentialism or non-consequentialism – not both)

 

(3) You need to consider issues related to CSR

 

(4) You need to consider sample units, data, validity and reliability.

 

 



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