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Write a report to be presented to the marketing manager or CEO of a commercial company which explains the current marketing issue which you believe through its adoption or integration would benefit the company.
Explain the current marketing issue using the research conducted previously (Assignment 1 Customer Experience)as well as examples of its application in a commercial setting (this may require additional research).
Highlight the benefits and possible drawbacks of the current marketing issue and its implications for businesses.
Suggest ways to integrate the current marketing issue into the business’s current marketing strategy
