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Census Bureau (www.census.gov (Links to an external site.)Links to an external site.) or other reputable demographic sources (for example, the local Chamber of Commerce, a state hospital association, or another government source). For online courses, teams will agree upon a specific market to analyze and prepare a profile of that market. For example, your team might include information on population growth, gender, race, and ethnicity, education level, marital status, age ranges, or income ranges. If available, your team might also include data regarding health characteristics of the market’s population. Data are sometimes available from local or state health departments or from national health registries (such as the CDC). Your team is encouraged to include graphs or charts that help describe the demographics of the geographic area (at least one is required). Be sure to keep track as you go of the sources for any graphs, charts or images used in the paper and later in the presentation. You will need to cite them in your paper and on your presentation slides, and keeping a list now will save you the work of recreating the information later. Your team will also include a market profile – a brief overview of the healthcare organizations currently serving this market. Briefly identify and describe the hospitals, clinics, or other healthcare service providers in this area. After preparing the demographic and market profile, your team will then analyze potential healthcare needs that one might anticipate in this geographic area. The analysis should address the following questions.What does this demographic profile tell your team about potential healthcare utilization and health behaviors?
What does the profile tell your team about the needed health care services or products?
Are all of these needs currently being met by the existing healthcare organizations? If not, which needs to represent a market opportunity?