This paper circulates around the core theme of Which one of the following is not a demographic base for segmentation?Also give its reason. together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 99. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
Question 1 of 10
Your marketing target analysis does not have to include which of the following:
A.Identifying and analyzing the relevant purchasing organizations and people
B.Collecting and analyzing relevant data regarding the demographics and psychographics of the target
ed segments
C.Identifying payment terms used by the targeted organizations and consumers
D.Developing appropriate action programs to reach the targeted segments
E.None of the above
Question 2 of 10
Which one of the following is not a demographic base for segmentation?
A.Education B.Occupation C.Religion D.Personality E.None of the above
Question 3 of 10 1
Is the following statement true or false. Your Target market is the segment/group of people you choose to not sell to.
True False
Question 4 of 10 Which of the following are types of Segmentation Bases?
A.Geographic segmentation
B. Psychographic segmentation
C.Demographic segmentation
D.Behavioral segmentation
E.All of the above
Question 5 of 10 10.0/ 10.0 PointsBehavioral segmentation
A. is
segmenting buyers by personal characteristics such as age, income,
ethnicity and nationality, education, occupation, religion, social
class, and family size B.refers to the stages families go through over
time and how it affects people’s buying behavior. C.divides people and
organization into groups according to how they behave with or act toward
products
Question 6 of 10 Multisegment Marketing Strategy
A.is a new effort to isolate markets and target them.
B.involves targeting an even more select group of consumers.
C.involves targeting a very select group of customers.
D.can allow firms to respond to demographic changes and other trends in markets.
E.None of the above
Question 7 of 10
Is the following statement true or false.
Firms that compete in the global marketplace can use any combination of the segmenting strategies or none at all.
True False
Question 8 of 10 Targeting Strategies Used in Global Markets consist of the following.
A. Multi segmenting Marketing
B.Concentrated Marketing
C.Targeted Marketing
D.All of the above
E.None of the above
Question 9 of 10
Positioning is
A.is a two-dimensional graph that visually shows where your
product stands, or should stand, relative to your competitors, based on
criteria important to buyers.
B.is how consumers perceive a product relative to the competition
. C.is a catchphrase designed to sum up the essence of a product.
D.is an effort to “move” a product to a different place in the minds of consumers.
E.None of the above
Question 10 of 10 10.0/ 10.0 PointsIs the following statement true of
false. Repositioning is an effort to “move” a product to a different
place in the minds of consumers.
True False
