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1. Question
:
Ford and its network of independent franchised dealers is an
example of a __________.
manufacturer-sponsored retailer franchise
system
manufacturer-sponsored wholesaler franchise
system
service-firm-sponsored retailer franchise
system
service-firm-sponsored equity strategic
alliance
manufacturer-and-service-sponsored joint
venture (Page Ref: 346)
Question 2. Question
:
Which of the following involves the producer agreeing not to
sell to other dealers in a given area, or the buyer agreeing to sell only in
its own region?
Closed loop marketing
Uniform-delivery pricing
Exclusive territorial agreement
Cross merchandising
Nationalized marketing (Page Ref: 356)
Question 3. Question
:
Whitelight stocks its toothpastes in all convenience stores
across the country. This is an example of __________ distribution.
exclusive
selective
hybrid
intensive
normal (Page Ref: 352-353)
Question 4. Question
:
Relative advantage, compatibility, complexity, divisibility,
and communicability are all characteristics of __________.
alternative evaluations
the degree of buyer involvement
a product’s rate of adoption
unexpected situational factors
postpurchase behaviors (Page Ref: 157-158)
Question 5. Question
:
Mark has long supported a particular brand of footwear and
has always bought that brand of footwear. Recently, the footwear manufacturer
was embroiled in a controversy for using child labor at its manufacturing
plants. Mark doubts the news reports and continues to purchase the same brand
of footwear. It is most accurate to say that Mark displays __________.
selective distortion
cognitive dissonance
selective retention
selective attention
consumer ethnocentrism (Page Ref: 149)
Question 6. Question
:
Which of the following is the final stage in the new product
adoption process?
Awareness
Adoption
Evaluation
Interest
Trial
Question 7. Question
:
Which type of retailer is most likely to require its
employees to focus most on assisting customers as they shop?
Self-service retailer
Full-service retailer
Off-price retailer
Limited-service retailer
Convenience retailer (Page Ref: 376)
Question 8. Question
:
Which of the following is true of the bottom of the pyramid?
It is a market segment that has been tapped
into and depleted.
It consists of people who have easy access to
luxury goods.
It comprises people who have easy access to
the basic amenities of life.
It is considered a source of market growth
opportunities for consumer products.
Its members rarely move up into the middle
class (Page Ref: 325)
Question 9. Question
:
Multiprint, a printer manufacturing firm, sells ink
cartridges for each of its specific models. Only Multiprint cartridges are
compatible with Multiprint printers, and no two of the firm’s models share the
same specifications. What type of pricing does Multiprint use?
Product line pricing
Optional product pricing
Captive product pricing
By-product pricing
Product bundle pricing (Page Ref: 316)
Question 10. Question
:
Smaller companies may assign specific executives to watch
particular competitors. A manager who used to work for a competitor might
follow that competitor closely to see what it does in the marketplace. Such a
manager would be considered the company’s __________ on that competitor.
market leader
market challenger
surrogate consumer
in-house expert
laggard
Question 11. Question
:
Which of the following companies uses product line pricing?
Photo Genie, which sells inexpensive cameras
that run only on their own expensive batteries
Mobile Point, which launched a range of cell
phone models, each priced according to its features
Penguin’s Parlor, which offers customers a 20%
discount on their birthdays and certain holidays
Green Thumb, which gives away free watering
cans with the purchase of certain potted plants
Panizza, whose combo meals are priced lower
than the individual components sold together
Question 12. Question
:
Most companies are started by individuals who live by their
wits. They visualize an opportunity, take risks, and knock on every door to
gain attention. Which of the following stages in marketing strategy is being
illustrated here?
Exponential marketing
Formulated marketing
Entrepreneurial marketing
Affinity marketing
Ambush marketing (Page Ref: 535
Question 13. Question
:
Mansfield Pharmaceuticals markets Zipro, an antibiotic. The
firm has fixed costs of $1,000,000 and variable costs of $2 per bottle of 50
tablets priced at $10 per bottle. What is the break-even volume?
25,000
55,000
100,000
115,000
125,000
Question 14. Question
:
As small companies achieve success, they inevitably move
toward more __________ marketing. They adopt more-developed marketing tools and
adhere to them closely.
ambush
formulated
entrepreneurial
intrepreneurial
multi-level
Question 15. Question
:
What concept does the following formula “percent of change
in quantity divided by the percent of change in price” represent?
Breakeven
Contribution margin
Price mark-up
Elasticity
Marginal analysis
Question 16. Question
:
Reindeer Games, a new Christmas-themed video, pizza, and ice
cream restaurant targeting families with young children, is located in an area
that is also home to Chucky Cheese and a bounce activity center. As both of the
latter are well established, the owner of Reindeer Games decided to launch her
business with pricing on games and pizza parties about 20% lower than her
competitors. What pricing strategy is Reindeer Games using for their launch?
Value-added
Everyday low prices
Penetration
Skimming
Segmented
Cost-plus
Question 17. Question
:
Cats and Rats is a tablet game that allows players to be one
or the other and try to outsmart their opponents. In order to win, the players
need an occasional energy boost in the form of a nap, which is free, or the
player can pay for Cat Treats or Cheese Nibbles for their cat or rat. What form
of pricing is this?
Penetration
Value-added
Freemium
Skimming
Segmented
Question 18. Question
:
Sam was visiting her grandparents during Spring Break and
was appalled when they insisted on going to dinner at 5:30 to get the Early
Bird Specials. What type of pricing strategy is making Sam insane?
Value-added
Everyday low prices
Skimming
Segmented
Cost-plus
Question 19. Question
:
Canine Couture is launching a new line of hand-stitched
doggy duds made from silk, cashmere, and linen. Couture has intentionally
limited production and set prices for the new line at about four times the
average price for other pet clothes in hopes of creating a prestige line. What
pricing strategy is Canine Couture using?
Cost-plus
Value-added
Product line
Skimming
Segmented
Question 20. Question
:
John and Robin run a small, but trendy, craft beer and pizza
restaurant in a part of town that has a number of nighttime and dining options.
The couple are discussing raising their prices on their “pint and slice”
after-work special; however, they are concerned that their customers may decide
that the new price is too high and sales will drop. What pricing concept is
worrying John and Robin?
Consumer constructivism
Everyday low prices
Elasticity
Skimming
Cost-plus
Psychological pricing
