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Taste Good Chocolates develops a new candy bar and plans to sell each bar for $1. Taste Good… 1 answer below » Taste Good Chocolates develops a new candy bar and plans to sell each bar for $1. Taste Good predicts taht 1 million candy bars will be sold in the first year if the nw candy bar is produced and sold, and includes $1 million of incremental revenues in its capital budgeting analysis. A senior executive in the company believes that 1 million and bars will be sold, but lowers the estimate of incremental revenue to $700,000. What would explain this change? a) excessive marketing costs to sell the 1 million candy bars b) a lower discount rate c) cannibalization of 300,000 of Taste Good Chocolates’ View complete question » Taste Good Chocolates develops a new candy bar and plans to sell each bar for $1. Taste Good predicts taht 1 million candy bars will be sold in the first year if the nw candy bar is produced and sold, and includes $1 million of incremental revenues in its capital budgeting analysis. A senior executive in the company believes that 1 million and bars will be sold, but lowers the estimate of incremental revenue to $700,000. What would explain this change? a) excessive marketing costs to sell the 1 million candy bars b) a lower discount rate c) cannibalization of 300,000 of Taste Good Chocolates’ other candy bars d) a higher selling price for the new candy bars View less » Sep 09 2015 12:22 PM
