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Question
Aqualisa Quartz: Simply a Better Shower
1. What value doe the Quartz shower offe to plumbers (i.e., its value proposition0? to consumers?
2. Why is the Quartz shower not selling?
5. What should Rawlinson do to generate sales momentum for the Quartz product? Should he change hi marketing strategy to target cosumers directly, target the DIY market, or target developers? Should he lower the price of the Quartz? Or shoud he d something different altogether? Please justify your recommendations using logic, data and analyses.
