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1) What issues are likely to arise in a developing country when a
global giant like Coca-Cola begins operations there? What kinds of
advantages does such an expansion bring to the globalizing organization?
Support your thoughts with research.
2) Consider how a large diversified organization sets strategy.
PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade,
Tropicana, Aquafina, Dole, tea and coffee through partnerships with
Lipton and Starbucks) and food companies (Frito Lay, Quaker, Sabritas,
Gamesa, and Latin Americas Foods). Do you think all the business units
should have the same strategy, or should they be independent and set
their own strategies?
3) Think of companies that are concerned not only with the bottom
line, but also with being good corporate citizens. Share examples and
the reasons why you think these companies practice social
responsibility.
