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Question
Write a report of
2000 words and include a minimum of 5 academic sources to support your
statement?
The Influence of Branding on Consumers
(okay)
Farmers trading company began in 1909 and is one of New
Zealand`s most successful department store chain. The company has experienced
reduce profit margins in recent years due to increasing competition from online
shopping. The managing directors, Anne and David Norman would like to
understand more about brands and branding to improve its shopping experience,
the company`s image, and its profitability. As a result, they have commissioned
you to write a report discussing the reasons why brands are important to
individual consumers. In your report, they would also like you to discuss any
issues surrounding brands and the changing diversity of New Zealand`s
population. Farmers requests that you provide recommendations for improving its
marketing strategy for maintaining and introducing brands throughout its 58
stores nationwide.
Report Structure
1. Introduction:
Who is the report written for?
What are the aims or objectives of the
report?
What is the background of the problem,
company, or situation?
2. What findings (or facts) did you
discover from your readings?
Heading #1
Paragraph #1
Paragraph #2
Heading #2
.
.
3. Conclusions
4. Recommendations
