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Unit 14 Tour Operations Management Assignment Brief - Malaysia
Qualification | Unit number and title |
Travel and Tourism | Tour Operations Management in Travel and Tourism |
QFC Level | Credit value |
Level 4 | 15 credits |
Unit Code | Unit By | Submitted on |
T/601/1753 | Locus Assignment Help | |
Assignment title | Title 1 Itinerary Planning and Developing a Tour Package Title 2 Tour Operations Strategy |
Assignment 1Title
Itinerary Planning and Developing a Holiday Package
Case Study
Consider yourself working for a large UK based Tour Operations Managementas a Package Tour Development Manager. Your previous experience as a public relations and promotion manager for a specialist tour operator and your current experience as an account manager for a number of resorts in three different holiday destinations, including in the Mediterranean would help with your new position as the Package Tour (Product) Development Manager.
You are assigned with the task of identifying and developing a new tour package for new breed of customers interested in excursions visiting ancient heritage sites and wildlife parks along with a few days of beach holidays in a tropical destination. This requires you to choose an appropriate tropical destination and prepare an Itinerary Plan and develop a holiday package with costing and pricing.You need to determine the dates of travel, number of nights and accommodation arrangement, excursions and attractions to visit, and flights and local transport arrangements.
Once the itinerary and package is ready to roll out within the next 9 months, you should prepare a brochure and leaflets for distribution via travel agents and other outlets, including company websites.
LO1 Examine the recent trend and developments in the tour operations sector with a brief analysis of the type of holidays taken and the emerging popular destination.
LO2 Prepare an itinerary for a heritage plus wildlife and beachholiday and develop a package with stages (evaluate the destinations and attractions, appropriate timescale, and the components of the package to be purchased with contracts).
2.1 Carryout the cost of the components and the package and determine the selling price.
LO3 Design and plan a brochure and assess the suitability of alternative methods (non-traditional) of communication and promotion.
3.1 Evaluate and discuss the non-traditional methods of distribution that can be used to sell holiday packages.
LO 4 Using the findings from task 1 in assignment 1, analyse the emerging trends in the UK tour operations sector and evaluate how the various tour operators (competitors) responded
4.1 Briefly examine the differences between tactical and strategic decisions and identify and compare some of the tactical decisions that could have taken by your chosen tour operator.
Assignment 2 Title Tour Operations Strategy
Scenario
For this assignment, you need to consider yourself being promoted as a senior manager with a role of making strategic decisions.
You should be in a position to evaluate the various strategies employed by the tour operators in the UK and set the agenda for future direction. This would involve the application of advanced technologies, including social media in marketing as well understanding the economic reality of the country.