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Unit 10 Discussion Throughout your studies, you will be presented with opportunities to respond to other people’s opinions and comments. Please respond to your Discussion topic after you have completed the Reading. Global Marketing Research Organizations that conduct business in the global marketplace must collaborate with stakeholders (suppliers, strategic partners, customers, communities, governments, etc. ) in the environment, and must continuously scan the environment for competition. Marketing researchers are often tasked with conducting the due diligence for an organization that does business in the global environment. Marketing researchers may be tasked with identifying important stakeholders that can help the company increase efficiencies, for target marketing purposes, to minimize political and/or legal risks, etc. Marketing researchers may also be tasked with scanning the competitive environment to protect the companies market share. We know more today about people and cultures on the other side of the globe than we did a decade ago. We understand that competition is always applying pressure by trying to win market share in the global economy. Conducting marketing research is an essential task if a company expects to survive in the global economy. Answer the discussion question using the research resources provided in the Reading section of the course room. You may also wish to conduct further research on the topic matter using the Library. Choose an article from the resources listed in the Reading section of the course room, or find a relevant article in the Library that discusses collaboration or competition in relation to global marketing researchDescribe the importance of collaboration through marketing research in the global marketplace Be sure to cite all articles you use in your post. To obtain full credit for this Discussion, you must answer the available question(s) as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates’ posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.