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to help assess the economic, political, and legal environments
of your selected country. The economy, along with political and legal issues,
affect the viability of doing business in this particular country. While
these are uncontrollable environmental variables, understanding these issues
and how they impact the marketing plan is essential.
Develop a brief presentation assessing
the economic, legal, and political environments of your country.
Environmental Factors
·
Slide 1: Briefly describe the country’s history and
its relevance to its current political, economic, and legal environment.
·
Slide 2: Describe the country’s government and any
recent political developments that could affect doing business in this
country.
·
Slide 3: Analyze the government’s activities
regarding foreign investment in the country.
·
Slide 4: Identify any potential formal trade barriers
that can affect your marketing strategy.
·
Slide 5: Identify any legal activities related to
this country that can affect your business operations there.
·
Slide 6: Analyze any government, finance, and tax
considerations that affect doing business in this particular country.
·
Slide 7/8: Evaluate the targeted country’s
technological infrastructure and how this will impact your ability to
promote, price, and distribute your product as efficiently and effectively as
possible.
·
Slide 8/9: Explain and justify the demand for your
product in this country and why you believe it will turn a profit for the
company.
·
Slide 9/10: Write a final conclusion about why this
country is the best choice for promoting your company’s product based on
external factors related to the country’s economic, political, and legal
infrastructure.
