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This is an individual case study that requires you to undertake extensive research regarding a specific organisation with regard to how it is has used contemporary marketing management to grow its market share. The assignment requires you to undertake the following:
Select an organisation based in Australia or overseas for your case study. It is recommended that the organisation be public and have some available information on its operations such as its web site, annual reports or being referred to in the media. Using marketing theory, critique the organisation’s application of its marketing plan and its influence on:
- Product 2. Price 3. Promotion 4.Place (distribution)
It is anticipated that each section will have around 200 to 400 words of content, totalling 2,000 for the entire assessment (+/- 10%).
Use APA style referencing in this assessment and consult with a minimum of 10 references of which at least 5 must be sourced from journals.
Include the following sections in the assessment:
Background to the topic IntroductionTheoretical framework Responses to:
The impacts of the marketing initiative of the firm on its:
- Product
- Price
- Promotion
- Place (distribution)
Practical implications Summary and conclusion References
