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• This assignment is in report form with the following headings:

01 / 10 / 2021 Marketing

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•    Choose  an organization form the following Industries:

-    Health and fitness industry

•    Discussion on theory maximum 20%

•    This assignment is in report form with the following headings:
-    Executive summary
-    Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
-    Comments on both Micro and Macro environmental forces affecting the company
-    Brief analysis of consumer perceptions and behaviour about the brand/company 
-    Marketing Mix (brief discussion)
-    Your comments or any recommendations 

•    References Harvard style 
•    Research at least 3 to 4 academic articles on the topic 
•    Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date. 
•    To do well groups need to do a quality research and follow the structure with application of marketing concepts.
•    For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.  

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