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1. Write a report on any small or medium size company of Australia with a limit of 3000 words. It should include the followings: • This assignment is in report form with the following headings: - Executive summary - Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company - Comments on both Micro and Macro environmental forces affecting the company - Brief analysis of consumer perceptions and behaviour about the brand/company - Marketing Mix (brief discussion) - Your comments or any recommendations • References Harvard style • Research at least 3 to 4 academic articles on the topic • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date. • To do well groups need to do a quality research and follow the structure with application of marketing concepts. • For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.
