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There is a widely held view that the Government in the United Kingdom could introduce taxes on unhealthy foods as a painless way of preventing the yearly losss of over 3000 lives through heart dieseases diabetics stroke obesity and related illnesses. Some consumers and retailers are quick to dismiss the idea, citing unfairness and discrimination in their defence. Assess the likely impact of the Governments intentions to tackle obesity in the UK using the concepts of market failure, governmenr intervention and price elasticity of demand.