This paper circulates around the core theme of Task1: An analysis of the macro and micro factors impacting on the fashion industry (key focus on fashion produces) together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 99. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
Task 1: Task1: An analysis of the macro and micro factors impacting on the fashion industry (key focus on fashion produces)
Macro Analysis
PESTLE Analysis of Fashion Industry
Micro Analysis of Fashion Industry
Task 2: An analysis of Michael Kors’ internal business factors using Porter’s Value Chain framework
SWOT Analysis
Task 3: An evaluation of potential markets of China, India, Russia and Iran and recommend ONE target market, using 12 Cs frameworks of screening and justification
Task 4: Recommend a market entry strategy to take Michael Kors into the chosen international market with clear justifications for your choice
Entry Modes for Michael Kors
Franchising for “China and Russia”
Exporting for China
Marketing Mix
Marketing Mix of Michael Kors for China
