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Task : You have been just appointed Export Manager of a medium sized Australian winery HolyCow Pty Ltd . The Marketing Director has appointed you because the company wants to go global. The Managing Director has heard that India, Vietnam and southern China (Hong Kong) represent good prospects. Your first task is to prepare a pre-feasibility report on the key factors to be borne in mind in preparing to tackle these markets. Your report and recommendations will be discussed at the monthly sales and marketing meeting and you will be expected to subsequently make a presentation at the Company’s next Board meeting. The company currently crushes almost 5000 tonnes of grapes per year and has a good reputation as a medium and high end quality manufacturer. Preparation: Read the assigned readings for topics 3,12,14 of the Textbook – “International Business – The Challenge of Globalisation”.) Presentation: Assignments are to be typed, with one and a half line spacing, and be in 12-point font. Assessment criteria Presentation: Neatness, layout, correct spelling and grammar, page numbering, consistency of formatting and font size, and readability. Within +/- 10% of word limit of 3000 words. Integrated Discussion of Topic Answer clearly demonstrates a good understanding of the topic and presents ideas/views in a balanced manner with a well-integrated and complex style. Research and Referencing Use ‘peer reviewed’ journal articles or appropriate reference articles/texts considered of high academic standard. Use country reports by various government trade related organisations (esp. USA, Australia, New Zealand), and industry publications e.g. AWBC Correct referencing in-text and in reference list (**The attached Report Writing Guide was recommended as a guide for the structure for this piece of work) Topic MUST address; cultural, legal & political factors as well as looking at taxes, tariffs, infrastructure. It is NOT a requirement to recommend all three countries, in fact, none might be suitable but evidence-based recommendation for any future direction is imperative.
