This paper circulates around the core theme of students need to work on a specific case study, marketing campaign, together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 99. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
students need to work on a specific case study, marketing campaign, political activist campaign or similar. You should be able to use at least 3 NMM theories and concepts which you have learnt during the course. These should feature explicitly in the report.
Your report itself should be in a video format of between 7 and 10 minutes in length, using team members’ skills and creativity in making an interesting output. Guidance on formats and upload will be given.
The list of theories and concepts from which you should select are as follows:
1- Co-Creation
2- Personalisation
3- Internet and Long Tail markets
4- Disruptive Innovation
5- Attention Economy and Information Overload
6- Freemium
7- Gamification
8- Viral Marketing
9- Return on Investment and Pricing, revenue models for marketing online campaigns.
10- Reputation in Social Media
11- The value of celebrities in marketing and their role in advertising
12- The Customer Decision Journey and its relationship to digital advertising.
