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MBA 635 Group Short Paper Guidelines and RubricRead the article A Global Leaderâs Guide to Managing Business Conduct, located in your Harvard Business Review coursepack. The article reviews research andsurvey data of managing business conduct from a global perspective.You will discuss the concepts covered in this article with a team of your peers, culminating in a joint short paper. How your team works together to arrive at yourjoint paper will be demonstrated through your groupâs assigned discussion forum. Begin by selecting one member to lead the group and then formulate a plan tocomplete the work. The leader will be the one who eventually submits the groupâs paper.Using material from the article as well as the textbook, address the following critical elements:Explain how and why the compliance and ethics programs of most companies fall short of addressing global business ethical responsibilities.Explain how companies can manage conduct and ethics with performance tools and decision-making processes to optimize business sustainability. Inother words, explain how organizational leaders could apply and use data for implementing best practices in corporate culture and social responsibility.Describe how the use of data affects global brand development.Guidelines for Submission: Your paper must follow these formatting guidelines: 2-3 page Word document, double spacing, 12-point Times New Roman font, oneinch margins, and APA citations.Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,review these instructions.Critical ElementsCompliance andEthicsExemplary (100%)Meets âProficientâ criteria, andsubmission demonstrates keeninsight supported with detailsand scholarly sourcesProficient (90%)Clearly explains how and whycompliance and ethics programsof most companies fall short ofaddressing global businessethical responsibilitiesPerformance Toolsand DecisionMaking ProcessesMeets âProficientâ criteria, andsubmission demonstrates keeninsight, supported with detailsand scholarly sourcesThoroughly explains howcompanies can manage conductand ethics with performancetools and decision-makingprocesses to optimize businesssustainabilityNeeds Improvement (70%)Explains how and whycompliance and ethics programsof most companies fall short ofaddressing global businessethical responsibilities, butsubmission lacks detail andsupportExplains how companies canmanage conduct and ethics withperformance tools and decisionmaking processes to optimizebusiness sustainability, butsubmission lacks detail andsupportNot Evident (0%)Does not explain how and whycompliance and ethics programsof most companies fall short ofaddressing global businessethical responsibilitiesValue30Does not explain how companiescan manage conduct and ethicswith performance tools anddecision-making processes tooptimize business sustainability30Global BrandDevelopmentArticulation ofResponseMeets âProficientâ criteria, andsubmission demonstrates keeninsight supported with detailsand scholarly sourcesSubmission is free of errorsrelated to citations, grammar,spelling, syntax, and organizationand is presented in aprofessional and easy to readformatThoroughly describes how theuse of data affects global branddevelopmentSubmission has no major errorsrelated to citations, grammar,spelling, syntax, or organizationDescribes how the use of dataaffects global branddevelopment, but submissionlacks detail and supportSubmission has major errorsrelated to citations, grammar,spelling, syntax, or organizationthat negatively impactreadability and articulation ofmain ideasDoes not describe how the useof data affects global branddevelopment30Submission has critical errorsrelated to citations, grammar,spelling, syntax, or organizationthat prevent understanding ofideas10Earned Total100%