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EXERCISE 5–5 Changes in Variable Costs, Fixed Costs, Selling Price, and Volume [LO4] Data for… 1 answer below » EXERCISE 5–5 Changes in Variable Costs, Fixed Costs, Selling Price, and Volume [LO4] Data for Herron Corporation are shown below: Fixed expenses are $75,000 per month and the company is selling 3,000 units per month. Required: 1. The marketing manager believes that an $8,000 increase in the monthly advertising budget would increase monthly sales by $15,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that View complete question » EXERCISE 5–5 Changes in Variable Costs, Fixed Costs, Selling Price, and Volume [LO4] Data for Herron Corporation are shown below: Fixed expenses are $75,000 per month and the company is selling 3,000 units per month. Required: 1. The marketing manager believes that an $8,000 increase in the monthly advertising budget would increase monthly sales by $15,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $3 per unit. The marketing manager believes that the higher-quality product would increase sales by 15% per month. Should the higher-quality components be used? View less » Dec 07 2015 05:55 PM
