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Research historical and contemporary role of photo images in visual communication using relevant information sources

01 / 10 / 2021 Essays & Coursework 1

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Unit Sector

Visual communication – photo imaging

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research role of photo imaging in visual communication

1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources

1.2 Investigate theories and commentators on conceptualisation, production and use of photo image

1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use

1.4 Critique, using visual communication theory, a range of photo images and themes

2. Use visual communication in photo imaging practice

2.1 Determine intent of visual communication and target audience for photo images

2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images

2.3 Present photo images using range of visual communication modes and media

3. Evaluate visual communication in photo imaging practice

3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience

3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities



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