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Business Development – Marketing
Elements and Performance Criteria
Elements describe the essential outcomes.
Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Plan promotional activities
1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements
1.2 Plan and schedule promotional activities according to the marketing needs of the organisation
1.3 Determine overall promotional objectives in consultation with designated individuals and groups
1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources
1.5 Develop action plans to provide details of products and services being promoted
2. Coordinate promotional activities
2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
2.4 Use networks to assist in the implementation of promotional activities
3. Review and report on promotional activities
3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
3.2 Assess effectiveness of planning processes to identify possible improvements in future activities
3.3 Collect feedback and provide to personnel and agencies involved in promotional activity
3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities