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a. Describe factors and features that determine
the appeal of two leisure destinations in Europe for different types of
visitors (P3). You must select two different types of leisure destinations –
from beach resorts, winter sports resorts, countryside areas and cities –each
in a different European country. The factors and features that you describe
must include accessibility, climate, attractions, cultural and economic.
When describing the appeal of each destination,
you must link this to specific visitor types, highlighting where the
destinations have wide appeal to many types of visitor and also specific
appeal, e.g. lively nightlife for young people,
safe beaches for families, etc.
b. Explain how the different factors and
features of the destinations you selected in Task 3a appeal to specific types
of UK visitors (M2).
For both destinations you must consider at
least two different types of customer, for example a group of school children
and a retired couple.
c. Give detailed and realistic recommendations
for how one of the leisure destinations you selected for Tasks 3a and 3b
could increase its appeal for different types of UK visitors (D1). For
example, if you selected the ski resort of Meribel, you could
recommend activities that could take place in
the winter for non-skiing tourists. Your ecommendations should be detailed
and realistic. They should also link to the visitor type(s) you are trying to
attract and you may recommend initiatives that have been
successful for other similar types of
destinations.
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