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More and more mobile deals are now including unlimited voice calls and SMS. The main difference between these deals is essentially the amount of data offered, and overbidding strategies on this matter is dangerous. Despite more advantages being offered, particularly in data volumes, prices of mobile plans tend to decrease, and operators must continue to invest in their network (capacities, new technologies). What could be some of the possible ways to develop mobile deals while avoiding this downward spiral which jeopardizes the economic model of mobile operators? The subject is rather large… What you need to do is provide an explanation of the approach you will use to (i) analyze the issue and (ii) propose several potential solutions. The aim is to see how you structure your thinking and your ability to formulate your ideas using the knowledge you acquired in microeconomics.
