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two questions for a discussion review. In APA format and references. Learning Activity #1Conduct research and present to the class an example of effective branding. Was it an example of private branding, generic branding, manufacture branding? Do you think that the company targeted a specific consumer group? What sort of variables (demographics, geo-graphics, behavior, psychographics) do you think the company was trying to target? Do you think packaging and labeling were effective? Why or why not?Learning Activity #2If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that youâd use in developing a profile of your customers. Explain the segmentation category into which each characteristic fallsâdemographic, geographic, behavioral, or psychographic. Where itâs appropriate, be sure to include at least one characteristic from each category.
