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Rubric for Marketing Process Paper – 30 pts
You have just been tasked to develop a marketing plan for a new product to be sold overseas. Breifly
describe your product and the target market. Explain the steps you will take to develop your marketing
plan. Make sure you include the culture of the target country and economic factors that indicate that
potential buyers can afford your product. Provide an example of the marketing strategy you will
implement for this product introduction including supply chain distribution and transportation
considerations.
The following text references should point you in the right direction:
Page 199, exhibit 8-1; Pages 176-192; Chapter 5; Chapter 20
Note: This paper is about the processes you will take, not actually doing the research to take this product to
market. For example, state what type of research you will do, don’t actually do the research that you suggest
should take place.
This paper should be no less than 5 pages and no more than 7. The font should be 12 pt, Times roman (or
another comparative serif font). The final paper should be properly laid out with headings and sub-heads. For
example, headings should be All Caps and bold followed by a bold sub-heads. A Cover page, table of contents,
page numbering, Appendix (if necessary to elaborate on the product, show pictures, etc.) and References are
expected in APA format. (Note: These pages are NOT included in the page count)
The writing standard for this paper is a maximum of one gross writing error per page of double-spaced
typescript. Examples of gross errors are: improper punctuation; incorrect capitalization; mistaken tense; lack of
paragraph structure; misspelled words; to confuse “its” and “it’s”; to confuse plurals and possessives,
“companies” versus “company’s”; and so forth. Other common errors encountered are writing in the first person
and using slang instead of business terminology. Slight differences of style, such as use or absence of commas
in some instances, are not gross writing errors. With modern word processors, attention to composition and
careful proofreading, the suggested writing standards are not difficult to meet. Use a writer’s reference or
writing style guidebook for assistance with effective writing.
All parts and processes are included and thoroughly discussed. They are clear, concise
and logical. Paper is free of writing errors and laid out per directions
25-30
points
Most parts and processes are included with some minor omissions. They are clear,
concise and logical. Paper is mostly free of writing errors and minor layout errors.
Paper uses the words I and/or you once.
20-24
points
Processes and explanations are slightly confusing and illogical. Some major points are
missing. Paper has a few writing errors and layout errors. Paper uses the words I
and/or you once or twice.
15-19
points
Processes and explanations are confusing and don’t make sense. Many major points
are missing. Paper has many writing errors and layout errors. Paper uses the words I
and/or your several times.
10-14
points
Processes and explanations are confusing and don’t make sense. Opinions used instead
of processes and facts. Paper has many writing errors including the use of the words I
and/or you. Layout has major errors.
5-9
points
