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Unit 18: Complementary Therapies
LO1
Understand the rationale for planning in the travel and tourism industry
Understand
the rationale for planning in the travel and tourism industry Rationale: to
achieve the determined objectives eg improved employment opportunities,
protection and conservation of wildlife, landscape, co-ordination between
public/private partners, to maximise benefits, provide infrastructure,
co-ordinate development, consumer protection; involvement of stakeholders eg
developers, tourism industry, tourists and host community; public/private
partnerships and advantages/disadvantages of; effective use of resources eg
infrastructure; natural, cultural, heritage, human resources
1.1
discuss how stakeholders can benefit from planning of tourism developments with
reference to a current case study
1.2
discuss the advantages and disadvantages of public/private sector tourism
planning partnerships drawing on a current example
LO2 Understand different approaches to tourism planning and
development
Understand
different approaches to tourism planning and development Planning:
environmental; economic; social; international; national; regional; local;
strategic; short term; qualitative; quantitative; methods of measuring tourism
impact eg Cambridge Economic Impact Model (STEAM), Environmental Impact
Studies, Pro Poor Tourism; Responsible Tourism, interactive planning systems
and processes Development: preservation, conservation, new build
2.1
analyse features of tourism development planning at different levels
2.2
evaluate the significance of interactive planning systems and processes in
tourism developments
2.3
evaluate different methods available to measure tourist impact
LO3 Understand the need for planning for sustainable tourism
Understand
the need for planning for sustainable tourism Sustainable tourism: definitions
eg Brundtland Report (1987), Triple Bottom Line, World Travel and Tourism
Council (WTTC) Principles for Sustainable Development (1995) Principles:
planning considerations, benefits to the environment, the host community, the
tourism industry, the visitor; factors of supply of facilities and resource
weighed against demand; proposed developments eg infrastructure required;
interdependence eg of society, economy and the natural environment; citizenship
eg rights and responsibilities, participation and cooperation; future
generations; sustainable change eg development
3.1
justify the introduction of the concept of sustainability in tourism
development
3.2
analyse factors that may prevent/hinder sustainable tourism development
3.3
analyse different stages in planning for sustainability
LO4 Understand current issues related to tourism development
planning
Understand
current issues related to tourism development planning Current issues: conflict
eg tension between the planner, tour operator, tourist, government, developer,
local community, guest-host relationship; impacts eg economic, social,
environmental; access eg balance of supply and demand, imposition of limits,
pressure on finite resources; enclave tourism eg advantages and disadvantages
to the local community, moral and ethical issues of enclave tourism
4.1
evaluate methods of resolving a conflict of interests to ensure the future
well-being of a developing tourism destination
4.2
analyse the implications of balancing supply and demand
4.3
evaluate the moral and ethical issues of enclave tourism
LO5 Understand the sociocultural, environmental and economic
impacts of tourism in developing countries and emerging destinations
Understand
the socio-cultural, environmental and economic impacts of tourism in developing
countries and emerging destinations Socio-cultural: social change, changing
values, crime and gambling, moral behaviour, change in family structure and
roles, tourist/host/relationships, provision of social services,
commercialisation of culture and art, revitalisation of customs and art forms,
destruction and preservation of heritage Environmental: types of conservation
and pollution eg air, visual, noise etc, land use, ecological disruption,
pressures on infrastructure and finite resources, erosion, preservation of
environment eg national parks, drainage, irrigation Economic: generation of
employment, provision of foreign exchange, multiplier effect of tourism as
contribution to the balance of payments, economic leakage, development of the
private sector, foreign ownership and management Developing countries:
countries eg India, Thailand, Jordan Emerging destinations: destinations for
medical tourism eg India, Thailand, Hungary; other destinations eg Bulgaria,
Qatar, Shanghai
Strategic role of
operations management
5.1
compare current issues associated with tourism development in a developing
country and an emerging destination where the impacts of tourism are different
5.2
evaluate, with recommendations, the future development of tourism in these
destinations
