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LO1
Understand the contribution of the entertainment industry to the economy
Understand
the contribution of the entertainment industry to the economy Data: analysis of
data from the entertainment and venue industry eg Department for Culture, Media
and Sport (DCMS) Annual Reports, Leisure Tracking Survey; the Henley Centre;
Target Group Index, BMRB International; General Household Survey Economy: ways
the entertainment and venue industries have contributed to the national economy;
the development and distribution of different activities Agencies: comparison
of funding agencies (local, regional and national); their impact on the
entertainment and venue industries
1.1
analyse the contribution of the entertainment industry to the economy and the
development and distribution of different activities
1.2
compare local, regional and national funding agencies and their impact on the
entertainment and venue industry
LO2 Understand types of activities offered by the entertainment
industry
Understand
types of activities offered by the entertainment industry Activity: by
performers eg professional, semi-professional, amateur; by venue eg
venuespecific, touring, festivals; by art forms eg live music, opera, theatre,
dance, cabaret, comedy, visual arts (exhibitions, film and video) Audiences:
national data usage figures; age and socio-economic breakdown; spectator and
participatory activity; widening choice Venues: major entertainment venues eg
arenas, stadia, exhibition centres; dedicated spaces eg theatres, concert
halls, arts centres, clubs, cinemas, galleries; non-dedicated spaces eg
streets, schools, pubs, homes, outdoor spaces, community halls; urban/rural
provision For-profit sector: provision eg concerts, festivals, cinema, theatre,
popular music and recording industry, bingo, television, clubs; opportunity-led
provision; ‘space to sell’ concept; commercial sponsorship Not-for-profit
sector: public and voluntary sectors; role of Government and funding agencies;
non statutory provision; Arts Council; regional arts boards; local authorities;
voluntary organisations eg ‘Friends’; principles of revenue and capital
subsidy; National Lottery; arts sponsorship; direct and indirect economic
benefits
2.1
compare the scope of the entertainment and venue industry and the range of
activities offered
2.2
classify entertainment activities using audience profiles and venues
LO3
Understand the management and operation of different types of venues
Understand
the management and operation of different types of venues Strategies:
management and operational strategies of organisations within the industry
Income generation: revenue generation and procedures within the industry; front
of house operations; box office Influences: status eg for-profit,
not-for-profit; direction eg programming, scheduling; administration eg
licensing, staffing, budgeting, resource planning Audience and performance
needs: health, safety and security; cleaning and maintenance; catering and
bars; technical and production staff; performers Marketing needs: publicity;
promotion; merchandising and point-of-sale; media relations Employment:
managerial and supervisory levels in each sector Staffing: work and
responsibilities for selected venues commenting on current practices;
deployment of staff to ensure a smooth and effective organisation
3.1
compare management and operational strategies for selected venues, commenting
on their revenue generation and procedures
3.2
evaluate different areas of work and responsibilities for selected venues,
commenting on current practices, deployment of staff to ensure a smooth and
effective organisation
LO4
Understand trends in the entertainment and venue industries
Understand
trends in the entertainment and venue industries Opportunities: current
opportunities in the entertainment industry Future trends: trends eg purpose
built, multi-purpose facilities, partnership funding, commercial approach to
management; cultural provision as part of major international sports events
Technological influences: technical; production; new technologies; effect of
technological changes
4.1
analyse current trends in the entertainment and venue industries
4.2
discuss the effect of current funding arrangements in the entertainment
industry and future potential developments
4.3
analyse the impact of technological changes in the management and operation of
entertainment activities and venues
