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Unit
14 Tour operator management
This unit
enables learners to gain understanding of the tour operators industry, the
stages involved in creating holidays, brochures and methods of distribution
used to sell holidays, strategic and tactical decision making.
dissertation help
Key Objectives:
LO 1. To
understand the tour operators industry within the travel and tourism sector
LO 2. To understand stages involved in creating
holidays
LO 3. To be able to review brochures and methods of
distribution used to sell holidays
LO 4 . To understand strategic and tactical decision
making for tour operators.
Learning Outcomes and assessment criteria:
LO1 Understand the tour operators industry within the travel and tourism
sector
P1.1
– Analyse the effects of current and recent trends and developments on the tour
operators industry.
LO2. Understand stages involved in creating holidays:
P.2.1 Assess the stages and timescales
involved in developing holidays
P.2.2 Evaluate
the suitability of different methods of contracting for different components of
the holiday and different types of
tour operator
P.
2.3 Calculate the selling price of a holiday from given information.
LO3. Be able to review brochures and methods of distribution used
to sell holidays
P.3.1- Evaluate the planning decisions taken
for the design of a selected brochure
P.3.2 Assess the suitability of alternatives
to a traditional brochure for different types of tour operator
P.3.3 Evaluate the suitability of different
methods of distribution used to sell a holiday for different types of tour
operator
LO4. P4. Understand strategic and tactical decision making for tour
operators
P. 4.1 Evaluate the strategic decisions made
by different types of tour operator
P.4.2 Compare the tactical decisions that
could be taken by a selected tour operator in different situations
LO 1 Understand the tour operators industry
within the travel and tourism sector
Tour operators: as defined by EU Package Travel Directive; different types of tour
operators including outbound operators, domestic operators, incoming operators,
specialist operators, direct sell operators
Industry:
identification of major tour operators including their origins, ownership,
market segments, competition, identification of specific operators within each
category; scale eg number of passengers carried, market share, turnover;
products and services to meet different markets; vertical and horizontal integration
in leading operators; impact of integration; European and global links; trends
to include changing trends in holidays (eg mass market tourism to
customisation, product range, all-inclusive holidays), expansion of the cruise
market; environmental awareness of tour operators, responsible tourism; effect
of economy and other external factors e.g. discounting, emergence of
e-commerce, budget
airlines;
http://btechndcourse.blogspot.in/2015/08/the-travel-and-tourism-sector.html
The role of trade bodies including The Travel
Association (ABTA), Association of Independent Tour Operators (AITO),
Federation of Tour Operators (FTO), UK inbound, the UK Civil Aviation Authority
(CAA)
LO 2 Understand stages involved in creating
holidays
Stages:
steps e.g. market research; planning and scheduling; forecasting; contracting
e.g. allocation, commitment, ad hoc, time series charters, split charters, ad
hoc chartering, scheduled services, using air brokers; costing the holiday
(fixed and variable costs, direct and indirect costs, load factors, mark-up,
profit margins, seasonal flexing, competitive pricing,
skimming, special offers, discounting strategies,
currency exchange e.g. forward buying of currency, interest earning, cash
flow); timescales.
LO 3 Be able to review brochures and methods
ofdistribution used to sell holidays
