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Is consumer behavior a function of a person`s age or generation? Some marketers maintain that age differences are critical and that the needs and wants of a 25 year old in 2011 are not much
different from those of a 25 year old in 1969. Others feel generational effects are critical and
marketing programs must suit the times.
For this Discussion, take a position on this debate. Discuss your position in detail and provide an example of an ad or marketing material that supports your position.
