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In the first instance you are required to write a 200 words proposal that outlines the organisation you intend to study and how you intend to approach each of the assignment tasks. The proposal carries 10% of the marks
FIRST OF ALL, READ THE STARBUCKS CASE STUDY WHICH I WILL UPLOAD, THEN WRITE A 200 W0RD PROPOSAL (DRAFT). SEPERATE THE PROPOSAL FROM THE MAIN ASSIGNMENT
The main assignment (which carries 90% of the total assignment marks) is outlined below
You are required to complete a number of tasks which taken together require you to evaluate the strategy of Starbucks (using the case study). Your assignment needs to address each of the tasks and sub-tasks in turn. The aim of the assignment is to help you gain experience of applying the concepts, tools and techniques that have been introduced in the module to an organisation.
Use suitable and labelled diagrams, mathematical equations, statistical data, where relevant to explain the key points in the coursework
Undertake the following tasks:
Task 1: (1200 words; 40% weighting)
Analyse the impact of the external business and economic environment of your focal organisation (starbucks) that affect its internal strategic choices and performance, in particular evaluating:
The main sources of competitive forces that exert pressure on the strategic behaviour of the firm (starbucks) within its industry, using Porter’s five forces of competition.
Task 2: (1200 words; 40% weighting)
Focusing on the internal environment of Starbucks, provide a critical review of its business strategy, and discuss what changes you believe are appropriate going forward.
• There will be a cross over – try to see the linkage and relate the internal and external environments
Task 3: (600 words; 20% weighting)
Reflect on the challenges you have experienced in using the tools and techniques that you have used (i.e. the difficulties to employing a competences approach. When employing different frameworks, theories and models consider the difficulties) in tasks one and two to analyse Starbucks.
