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Identify some cultural, legal, political, and financial issues this multinational company may have based on their environment.
01 / 10 / 2021
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- What sort of international orientation does it have?
- Do you think it is ethno-, poly-, or geocentric?
- What were the decision factors for the locations it chose to expand in?
- Did it have the core capabilities to succeed in those markets?
- Think about its objectives, how it chose its countries, what
opportunities and constraints were apparent at the time, and what it
needed to do to succeed in those markets.