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Identify 1 promotional strategy and
advertising message that you recommend to differentiate your particular brand.
Establish where the product will be
available, naming at least 3 distribution outlets, with one being an online
Develop the pricing strategy.
Develop your client’s international
marketing plan.It’s time to polish
the international marketing plan from Weeks 1–3. The plan will include the
Executive Summary:This summarizes major points of the plan.
Introduction:Include a brief explanation of the company,
product, and the country chosen for global expansion.
Cultural Analysis:Briefly describe how the product fits your
selected country’s culture.
o Include the following information about expansion
into your particular country:
§ Geographic Research
§ Target Market Population and Demographics
§ Economic Research
§ Legal Research
§ Political Research
§ Government Considerations
§ Language Considerations
Analysis:Include information about the brand’s
o The 4 Ps of marketing
o Industry information
o Marketing Objective
o Global Positioning Strategy
o Product Differentiation
o Advertising and Promotional Strategy
o Distribution Strategy
o Pricing Strategy