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HI6006
Competitive Strategy Tri1 2014
Group
Assignment Guidelines
Written document: A short report
Marks: 20
Report Due: Week
11
Words limit:
2500
•
Choose a global business form the following :
•
Milk
industry (in Australia and New Zealand)
Note: You
need to discuss your choice with your lecturer before you start your
assignment.
•
Discussion on theory maximum 20%
•
This assignment is in report form
with the following headings:
•
Executive
summary
•
Apply
“AAA†framework which includes Adaptation, Aggregation and Arbitrage
•
Porters
3 generic strategies (cost leadership, differentiation, focus and Hybrid)
•
Diversification
and Integration
•
Competitive
advantage
•
Absolute
advantage
•
Your
comments or any recommendations
•
References
Harvard style
•
bring
14 articles which the group would use and add that articles with your report
with reference page. There is no need to submit the articles on BB.
•
Students
need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
•
To
do well groups need to do a quality research and apply the above concepts from
the subject.
