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Eagle’s Nest Hotels Case Study – Detailed Implementation Plan Brief
- This is an Individual Assignment.
- It is worth 40% of the total module mark.
- The overall word count must not exceed 1,500 words – incl tables and any appendices
Your Brief
For the allocated department, you are required to prepare the Implementation Plan of the Investment Idea which your syndicate recommended in your Detailed Investment Case. Any comments or suggestions made by the Directors at the presentation of your Investment Case may be ignored. It is your syndicate group’s written Investment Case submission which should be used as your starting point for this piece of assessed work. The audience for the Plan is wide – anyone who needs to use it.
Allocation of Business Departments
In most Implementation Plans there are several sections which relate to the different departments in a corporate business. You have been assigned just one of them (see the spreadsheet which will be made available after the Investment Case submission). The departments used for this Case Study are:
(1) Sales & Marketing, (2) Operations, (3) Finance, including Joint Ventures, Mergers and Acquisitions, (4) HR. The allocation of departments to group members has been done using a random process. Your group colleagues have been assigned other sections. With permission of the Module Leader, you will be allowed to swap your section with a fellow syndicate member in your own syndicate group. You should work on your section independently and are not allowed to contribute to writing the sections being prepared by your fellow syndicate members. However there are key dependencies and links between each of the business departments so you may wish to discuss these links as a team so that your implementation plan reflects the full business requirements.
Whilst discussion of the overall investment plan and in particular the inter-dependencies between business departments is anticipated, it is emphasised that this is an INDIVIUAL assignment and you must write your whole submission by yourself. You are obviously allowed to (and it is suggested that you do) liaise with your syndicate group team members to identify your department’s dependencies with other business departments’ plans. But any instances of copying or plagiarism will be investigated and severely penalised. (The University reserves the right to use plagiarism software on student submissions).
Format of your Detailed Implementation Plan:
Your Detailed Implementation Plan must include the content shown on the following page. Through background reading you will need to assess the precise requirements for your plan because the plan content will differ according to the business department for which it is written.
There is no single correct structure or format for this assignment. You will be judged on:
- The level of business and commercial awareness which you demonstrate
- The originality of thinking that has gone into your plan – background reading and research is required to score well here
- The readability (clear and concise English) and appearance/attractiveness of your plan
- How convincing your plan is to a business reader – included here is the professionalism demonstrated
- The structure – does it hang together nicely or is it a mixed up document and hard to follow?
- Identification and incorporation of the key links with the other business departments
- Completeness and accuracy – it should examine the likely requirements of your allocated business department to deliver the part of the investment idea for which you are responsible.
- Expected Content
The plan should cover all of the following. The precise content, length and detail of each area depend on the department that you are working for. To complete the Implementation Plan you will need to study the 11 PowerPoint lectures and all weekly Reading materials in advance.
| 1 | Overview of the Investment Idea being implemented |
| 2 | Impact on your department – details of how the overall Investment Idea affects your allocated business department |
| 3 | Time plan showing key activities and events for your section of the plan |
| 4 | Links and dependencies between your section of the plan and otherdepartmental plans for your syndicate |
| 5 | Milestones – key activities for your department which must be hit at specific times |
| 6 | Risk plan covering the major risks relating to your department’s section of the plan. You will need to read the lecture and weekly reading for Week 11 in order to do this section. |
| 7 | Resource requirements – staffing can be included here or as a separate section: – From within Eagle’s Nest Hotels – ie within your own department’s responsibility and those to be provided to your department by other departments – From outside suppliers The precise resources depend on the business area for which you are writing the plan. The following is not inclusive but indicates examples of some of the areas for specific departments: – Sales & Marketing requires: o Advertising media space o Sales and other staff o Web and telephony services – HR requires: o Employees for each department of different seniorities, job roles and different locations o Training resources (materials, trainers, training facilities) o Legal assistance for contracts and for any downsizing and severance needs – Operations requires: o Real estate o Construction and refurbishing contractors o Operational procedures – Finance, JV and M&A requires: o Funding for each departments’ expenditure o Legal assistance o Information on possible JV and M&A targets – All departments require: o Staff – of different skills and seniorities in different locations o Funding o Systems – IT and web based o Premises |
| 8 | Financial plan – detailing the level and timing for funding. Note – if you are working on the Finance department then you will need to cover the whole business in this item and it will be a major part of your submission. You will also have to focus on any income generated. |
| 9 | Reference list – using the Harvard referencing system. |
Written Presentation Tip
It is suggested that you use a structure with headings and sub-headings and use a numbering system. Graphs (including Gantt charts), flow charts, bar charts to show time plans and summaries of key resources are all likely to add to the quality of your submission, as will appropriate tables.
Note: you must include a reference list at the end showing any sources you have consulted to produce your plan. Use of the Harvard referencing system is compulsory.
Grading Criteria
This assignment is worth 40% of the whole module mark. As a guide the following shows what is required to achieve different grades, but a specific marking scheme will be used to award actual grades. The marking guide is included alongside this assignment brief.
Excellent standard (1st Class Degree equivalent – 70% and above)
The Implementation Plan is well structured, indexed and easy to follow for whoever may need to use it – Directors, department managers or lower level employees trying to implement a small portion of the plan. Links with other departments are clearly shown and complete. The departmental plan is put into context with the whole investment idea so that the user can see how it all fits together.
Resources reflect what is required to deliver the department’s responsibilities. Costs, people, systems and other departmental needs are clearly stated with both quantities and timescales.
There is a very clear time plan which shows milestones as well as inputs and outputs to other departments.
A very wide range of references is listed which are referred to in the main plan and the referencing employs the Harvard system exactly showing page numbers where necessary.
The plan is attractive and easy to read and is clear and concise with the use of charts, tables, and summaries. Overall a very high level of business awareness is demonstrated.
Good standard (2.1 Class Degree equivalent – 60% to 69%)
The Implementation Plan is well structured, indexed and relatively easy to follow for whoever may need to use it – Directors, department managers or lower level employees trying to implement a small portion of the plan. Links with other departments are shown and cover most areas. The departmental plan is put into context with the whole investment idea so that the user can see how it all fits together although there may be a need to refer to other department plans to see the whole picture.
Resources reflect what is required to deliver the department’s responsibilities. Costs, people, systems and other departmental needs are clearly stated with most of them quantified and timescales are indicated for all key resource inputs.
There is a time plan which shows most of the milestones as well as the key inputs and outputs to other departments.
A wide range of references is listed which are generally referred to in the main plan and the referencing employs the Harvard system exactly – maybe with some page numbers where necessary.
The plan is attractive and easy to read and is clear and concise with the use of some charts, tables and summaries. Overall a high level of business awareness is demonstrated.
Acceptable standard (2.2 Class Degree equivalent – 50% to 59%)
The Implementation Plan is adequately structured, indexed and can be followed by whoever may need to use it – Directors, department managers or lower level employees trying to implement a small portion of the plan, though it may not be well aimed at some of these users. Many links with other departments are shown and these cover the key areas. There is an attempt to put the departmental plan into context with the whole investment idea but this does not provide the reader with a complete overall view of the investment idea.
Most resources required to deliver the department’s responsibilities have been included but there are some clear omissions. Costs, people, systems and other departmental needs are separated and stated with some quantification and timings.
There is a time plan which shows some milestones and inputs and/or outputs to other departments.
A reasonable range of references is listed with some referral in the main plan and the referencing employs the Harvard system but may include some errors in application.
The plan is attractive and readable. It is generally clear and concise with some areas of poor clarity but these do not affect the overall comprehension of the plan. Charts, tables and summaries are used. Overall an understanding of the main principles of modern business is demonstrated.
Barely adequate standard / Marginal pass (3rd Class Degree equivalent – 40% to 49%)
The Implementation Plan shows an attempt to use a structure which can be followed by the user, but this is not targeted at specific users. There may be an index. Some links with other departments are shown and some of these cover key rather than trivial areas. There is an attempt to put the departmental plan into context with the whole investment idea but his does not provide the reader with a complete overall view of the investment idea.
Some of the key resources required to deliver the department’s responsibilities have been included but there are several major omissions. Costs, and/or people and/or systems and/or other departmental needs are stated with some quantification and timings.
There is a time plan but milestones and/or inputs/outputs to other departments are missing or wrong.
Some references are listed and these are relevant and not all internet based. The main plan may not refer to all of these. The referencing attempts to employs the Harvard system but there are clear inconsistencies and errors.
The plan is readable if not very professional. It is generally clear with some areas of poor clarity which do not affect the overall comprehension of the plan. Some charts and/or tables and/or summaries are used. Overall business awareness is demonstrated but there are some clear areas of confusion or error.
Fail (39% and below)
The Implementation Plan does not appear to have a structure and there is a general lack of flow to the document. If present, the links with other departments are trivial or incorrect. There is zero or incorrect coverage of the whole investment idea and the input of this department in contributing to the investment is not clear.
Whilst resources are mentioned they are not specific to the department covered in the plan. The plan may not relate to a specific department. Costs and timescales are limited and any quantification has some major errors or is not convincing. If present, the time plan is inadequate or clearly flawed.
Zero or internet only referencing is used and the references are rarely used in the plan. The reference list uses an inadequate referencing format.
The plan is confusing, unprofessional and not helpful to most users. It is not possible to understand what this business department will be doing, when it will be doing it and what resources are required. There is limited or zero use of charts, tables or summaries and any use of charts and tables does not help the user understand the plan. Overall very limited business awareness is demonstrated and there are major areas where the business model and business comprehension are clearly incorrect.
