This paper circulates around the core theme of For example, Starbucks creates a “contemporary bohemian†context with a specific layout together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 99. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
Question
Describe how a theme restaurant with which you are familiar creates an experience, in terms of Operational Management.
Please follow this example:
For example, Starbucks creates a “contemporary bohemian†context with a specific layout of comfortable living room furniture, bistro tables, and work areas; food goods such as freshly roasted coffee and baked goods; ambient sound with custom eclectic music mixes and guest artists; and learning elements such as selected books and magazines. The locations are chosen in specific trendy and young professional neighborhoods. This context encourages lingering over coffee, reading, working, interacting, or socializing with other patrons from that neighborhood. On the surface it would appear that getting people in and out quickly would provide higher revenues than having customers taking up a table for an hour drinking an espresso drink. But this ambiance sets them apart from other coffee vendors and successfully contributes to the Starbucks experience. Not only does the experience create long-term customer loyalty, but customers also buy the context elements (music, books, and coffee accessories). Context is defined by six dominant elements: theme, learnable and usable, mutable, layout, sensory, and social interaction.
