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M6D2 Women in BusinessOne of the readings for this module is the following:Bruckmüller, S. & Branscombe, N.R. (2011). How Women End Up on the “Glass Cliff.” Harvard Business Review, 89(1/2), 26â26. (can be found on google)Read this article carefully and respond to the following:Describe what the authors mean by the “Glass Cliff” phenomenon.Discuss your thoughts on what contributes to the perception that female characteristics are needed to lead a company out of crisis, but masculine traits are preferred in times of success and stability.
