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Evaluate your product portfolio in relation to the competition in the market you intend to enter (what is the value proposition, what are costs and benefits associated with the product)
Mention any foreseeable problems and resistances to product acceptance (this includes a comparison of your value proposition against that of major competitors)
Ansoff’s Growth Matrix: Ansoff, H. Igor. "Strategic issue management." Strategic management journal 1, no. 2 (1980): 131-148.