Evaluate online cooperative marketing initiatives. 1.1.Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business.

ELEMENTS 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate online cooperative marketing initiatives.

1.1.Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business.

1.2.Select initiatives that respond to business requirements.

1.3.Evaluate additional skills, equipment or other resources required to participate.

2. Provide online content in appropriate format and style.

2.1.Review content requirements set down by administrator of cooperative initiative.

2.2.Develop content suited to an online environment and administrator requirements.

2.3.Identify, organise and prepare appropriate images for inclusion.

2.4.Upload content according to guidelines and protocols.

3. Use remote authoring to update content.

3.1.Develop protocols for regular and timely updating of content in cooperative sites.

3.2.Update content using remote authoring techniques according to requirements of cooperative site.

3.3.Evaluate content and outcomes of participation, and identify and address issues arising.