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Establish a marketing strategy for a Chinese automobile company to enter African market. The company should have already existed but not entered the African market before.

01 / 10 / 2021 Others

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Chinese automobile companies enter African market

Establish a marketing strategy for a Chinese automobile company to enter African market. The company should have already existed but not entered the African market before. Please take case study as the methodology and select at least two Chinese automobile companies as the object of study. Literature review should include some theories such as 4ps(Product, Price, Place, and Promotion) and Porter five forces.



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