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Your task Choose one of the following topics: 1. Focus on a new product already developed but not yet marketed by a company. 2. Identify a new (hi-tech or non-hi-tech) product concept that you develop and intuitively think could be successful in the market. Elaborate what you are planning to do on the way from this new product concept to new product launch, in order to maximize the probability of its market success. Important points you should note: 1. This resit assignment is individual-based and contributes to 100% of the total mark for the module. 2. Maximum number of words: 3,000 excluding references and appendices (if there are any). Write down the number of words on the front page of the resit assignment. 3. Need extra leave aside 500 to 800 words elaborating the main academic theories / concepts (at least one, at most two) that you are using for this resit assignment. 4. Each resit assignment will be assessed based on (1) the appropriateness and completeness of the academic perspectives you have used; (2) the ability to apply academic knowledge to practice; (3) the amount of effort you have put; (4) the soundness of your arguments; (5) the organisation of your work. 5. Deadline of submission: