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Drawing on the details offered in the case, articulate any methodology

01 / 10 / 2021 Essays & Coursework 1

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[For answering this question, you may conduct internet or library search, as needed]. (1.5 points)Q2) Assume you are the Vice President (Marketing) of Nespresso, and are trying to decide whether Nespresso should let other competing firms manufacture its coffee pods. What would be some consideration underlying this decision? Explain briefly (3-4 sentences; bullet points OK; 1.5 point). Q3) As noted in the case, Nespresso sells its coffee machines both through direct and indirect channels. Drawing on the details offered in the case, articulate any methodology which the firm could employ to compare the performance of the two channels (1 page) (2 points).



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