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A case study is a short description of a real business
situation. Analyzing case studies gives you the opportunity to apply those
concepts to real business problems. Cases are generally written for several
types of analysis. Usually, there is not a “right or wrong” answer.
Rather, cases provide a vehicle for you to demonstrate your understanding and
ability to apply course concepts. You must use appropriate sources (properly
cited) to support your position. Check your analysis by assessing how well it
demonstrates your subject knowledge. If your answer relies on your impressions
of the topic prior to taking this course, it is likely that the analysis is not
your best effort.
Simply answering the questions which are part of the case is
not enough; consider the questions to be clues to the important concepts and
facts. You are strongly encouraged to use the following outline so that your
analysis is organized appropriately:
1. Identify both the key issues and the underlying issues.
In identifying the issues, you should be able to connect them to the business
principles which apply to this situation.
2. Discuss the facts which affect these issues. The case may
have too much information. In your discussion, you should filter the
information and discuss those facts which are pertinent to the issues
identified above.
3. Discuss your tentative solution to the problem and how
you would implement your solution. What actions would you propose to correct
the situation, based on the knowledge you have gained in this course? Be sure
to support your recommendation by citing references in the text and in the
supplementary readings. You should also
draw on other references such as business periodicals and relevant journals.
Remember that an ANALYSIS is more than simply a SUMMARY of the Case Study.
4. Discuss follow-up and contingency plans. How will the
organization know that your proposed solution is working? What should they do
if it does not work?
It may be helpful for you to “role-play” this
assignment. Your presentation should cover the points listed above. By
“role-playing” the situation, using the questions at the end of the
case as hints, and by using this guide, you should be able to develop an
action-oriented analysis with a recommended course of action.
Your analysis of each case study should be a minimum of 4
pages and written in APA format.
Evaluation Criteria:
• Have you identified the critical issues/problems in the
case and analyzed the key facts related to the issues/problems? • Have you discussed a tentative solution
that addresses the issues/problems and how you would implement your
solution? • Is information from the
textbook and other sources integrated into your analysis appropriately? For all
sources, you must provide complete citations.
• Is the paper professionally presented? Remember your
audience. It is important to present your information as clearly and succinctly
as possible. (Do not sacrifice thoroughness for mere brevity.) • Please proofread carefully for grammar and
spelling errors.
