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Question 1Discuss the idea of a âdisruptiveâ market innovation and strategy and provideexamples. How can you provide leadership within an organization that can lead toproduct or goÂtoÂmarket innovation? Please provide examples. Can a disruptivestrategy work within the framework of the Five Generic Competitive Strategies?Again, provide examples.Question 2Provide an example of how two companies have relied on strategic alliances or jointventures to substitute for horizontal or vertical integration. Horizontal mergers andacquisitions can strengthen a firm’s competitiveness. When is it better to create analliance rather than doing an acquisition?Week 4 Assessment: External AnalysisConduct an external analysis of your company ororganization. Use all of the tools necessary to conduct athorough evaluation of the external environment in whichyour firm operates. The evaluation should be 3-Â5 pages inlength, at least 3 references, and APA formatted.